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This is the table of contents for the book marketing principles v. Publisher information principles of marketing is adapted from a work produced and distributed under a creative commons license cc byncsa in 2010 by a publisher who has requested that they and the original author not receive attribution. Your marketing strategy must begin with a narrow definition of your perfect client and then. Overall marketing strategy, objectives, and mix 300. Overall, the discussion throughout the book tends to be less comprehensive. This course note provides a decisionoriented overview of marketing management in modern organizations. In doing this author tried to discuss the most fundamental of the problems and principles involved.
Marketing is the study and management of exchange relationships. Gary armstrong and philip kotler are the book authors. Download thousands of dental books pdf latest books. Read online and download ebook principles of pharmaceutical marketing.
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